To celebrate their 10-year anniversary, the Hartford Young Professionals and Entrepreneurs (H.Y.P.E.) group asked its sponsors to design a promotional logo for their blowout birthday bash in 2016. The winning design was chosen through online voting by H.Y.P.E. members.
My thought was to do something lively and 3D; I wanted the logo to be a glimpse of Hartford, and I used the layouts of digital maps as inspiration. To create the “10,” I first constructed a model from paper to establish the structure before making it digitally. I was able to decide how I wanted the letters to appear by manipulating the paper, angles and perspective quickly.
I used a map-like grid to ground the logo. The idea to use silhouettes of Hartford landmarks came to me after trying to use the Travelers Tower as a shadow of the number “1.”
My logo was selected by my peers to be one of the five designs competing in the final vote.