PFCU wanted to breathe life into their tag line, “Experiencing Life with You,” and make it real for people. They chose to create an educational hub where people can learn relevant information about personal finance. That meant creating a modern website focused on full-width photography capturing life’s best moments with real-world, family-oriented images.
Our mission was to make PFCU’s products relatable to various life goals; to give these products a more personal feel. We used quick links to products and services to guide users to relevant pages throughout the site.
A successful social media retainer helps guide the art direction of the website to provide brand continuity. We continually adapt to the platform’s changing specs and fresh monthly content.
See the before and after versions of the homepage.